Hiding your program on a tab under account settings is a common mistake with referral programs. source: source: RescueTimeĪn effortless time management tool that helps people understand how they spend time on their devices. I would recommend using an image instead of plain text, this helps the share get discovered in the news feed as visual content tends to perform better. While LastPass does auto-fill the text in their Twitter message, their Facebook invite leaves something to be desired. This gives your users another easy way to discover the referral program. source: Telling Your Usersīlog Post – Writing a blog post is a great way to tell your users about your referral program. Users are more inclined to make a referral when they aren’t the only one profiting from the sign-up. In our experience a double-sided reward program increases the overall participation rates. It clearly explains why a user would make a referral, unfortunately this reward scheme is only single-sided. source: Referral HomepageĪ clean and simply designed landing page from the team at LastPass. The minimal design of the program CTA doesn’t take over from the main user experience and will still increase the overall program participation rate. LastPass is a great example of a company putting their referral program on every page inside their product. Their service saves your passwords and gives you secure access from every computer and mobile device. LastPassĪn industry-leading password manager. In this post we go over three examples of referral programs from LastPass, RescueTime and OpenDrive to show you the approach you need to take when designing and improving your program. Everything from reward tier structure to program placement and design will make or break your referral program. Motivate your existing users to make a referral.Īctually it’s not, there’s a lot going on under the hood.
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